Defining Political Marketing
Author: Robert P. Ormrod
*Wait a few seconds for the document to load, the time may vary depending on your internet connection. If you prefer, you can download the file by clicking on the link below.
Information
Description: Defining Political Marketing, explores the differences between political and commercial marketing and proposes a definition of political marketing based on political marketing theory.
Subject: Marketing
Pages: 19
Megabytes: 0.19 MB
This may interest you
Political Marketing: Understanding and Managing Stance and Brand Positioning
Alessandro Bigi
Political Marketing: Understanding and Managing Stance and Brand Positioning, examines the factors that influence political brand positioning and the interaction between political brands and the electorate. The research offers insights into political marketing, brand strategy, and political communication.Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media
Jill Donovan
Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media, explores the evolving field of political marketing, analyzing the tactics employed and the changing role of traditional media in influencing the voting public.
